About Us
Our Story Begins Here…
Shri Lallu Singh Ji, a master diamond cutter, began his remarkable journey in 1930 in Panna, Madhya Pradesh—one of India’s most renowned diamond regions. With unmatched skill and dedication, he laid a strong foundation in the world of rough diamonds, shaping not just stones but a legacy built on trust, precision, and craftsmanship.
Carrying this rich heritage forward, his grandson Shri Ram Singh entered the jewellery industry in 2002. With a modern vision rooted in tradition, he expanded the family’s expertise into fine diamond jewellery. In 2013, this vision took a definitive shape with the establishment of Yashraj Jewels, marking a new era of excellence and innovation.
As the brand evolved and earned admiration across India and beyond, the journey reached another milestone in 2018 with the launch of Yashvi Diamond Jewellery. The brand stands as a symbol of elegance, authenticity, and contemporary Indian craftsmanship, celebrating both cultural values and modern design aesthetics.
Every Yashvi creation reflects brilliance, purity, and timeless beauty. When you wear or gift Yashvi Diamond Jewellery, you don't just wear diamonds—you carry a legacy of trust, artistry, and refined elegance that enhances your individuality and leaves a lasting impression.
OUR STRATEGIC VERSION
At Yashvi Diamond Jewellery, our strategic vision is to blend timeless craftsmanship with modern innovation. We aim to create ethically sourced, exquisitely designed diamond jewellery that reflects elegance, trust, and enduring value. By continuously evolving with global trends while preserving our heritage, we aspire to become a trusted name in fine diamond jewellery across generations. Our vision is to craft more than jewellery—we create symbols of love, celebration, and legacy. Through precision, purity, and thoughtful design, Yashvi Diamond Jewellery strives to elevate every moment of life. We are committed to delivering brilliance that inspires confidence, beauty that lasts forever, and values that stand strong with time.